Stats
Stats is a tab of each project in Your projects, and part of Creator Pro. It shows who your public page reaches and what they do there: page views, visitors, link clicks, video plays and messages, which links were pressed, and where visitors came from, for the last 7 days, the last 30 days or since you first published. This guide covers the period, each figure and list, naming where visitors came from, and what is not counted.
The tab sits in the project's sidebar between Messages and Details.
Nobody is named. Every figure is a count, and a source is a website's name or a word of your own. Nothing in Stats tells you who a visitor was. See How visitors are counted.
Without Pro
On a project without Pro, Stats in the sidebar carries an indigo Pro pill, and the tab is a single card:
See who your page reaches
Page views, visitors, link clicks, video plays, messages and where your visitors came from, for the last 7 days, the last 30 days or since you published.
with Get Pro and "$4.99 a month or $39.99 a year for this page". Get Pro opens the Get Pro dialog; see Creator Pro.
Your page is counted with or without Pro. Every public page is counted, so when you get Pro, Stats already has your page's history: views, link clicks and video plays as far back as your page has counted them, and visitors and where they came from since Pro was introduced on FilmScorecard. When Pro ends, the tab goes back to the card, counting carries on, and it all shows again if you take Pro again.
The Overview stays free. Your project's Overview keeps showing views, video plays and link clicks for the last 30 days in its Page card, with or without Pro. See Your projects.
Choosing a period
The Period control, beside the heading, has three choices:
| The period | It covers |
|---|---|
| Last 7 days | Today and the six days before it. |
| Last 30 days | Today and the 29 days before it: the same 30 days as the Overview's Page card, so the two agree. Stats opens on this one. |
| Since published | From the day you first published the page to today, even if you have made it private or published again since. |
The line under the heading gives the dates: "Thu 17 Sep 2026 to Thu 15 Oct 2026.", or "Since you published on Mon 5 Oct 2026."
- Days run from midnight to midnight UTC, not in your own time zone, so a day's figures can start in your evening or your morning.
- Today is counted so far, and grows as the day goes on.
- A period with nothing in it reads 0, and its two lists show only their headings.
The figures
| The figure | What it counts |
|---|---|
| Page views | Every load of your public page. A visitor who reloads it counts again. |
| Visitors | People who loaded the page, each counted once a day however often they came back that day. Somebody who comes on three different days counts three times in a longer period. See How visitors are counted. |
| Link clicks | Every press of a Link block's button. Social links, Tickets, Read the review and places to watch are not counted. |
| Video plays | A visitor pressing play on a Video block, once per Video block per visit. Shown only while your published page has a Video block showing. |
| Messages | Messages sent through your page's contact form in the period, whatever their status. See Messages. |
Figures over 999 are grouped with commas, such as 1,204.
Clicks by link
The Clicks by link card has one row per Link button on your published page, by its label, in the order they sit on the page, each with its number of clicks and a bar showing its share of all the clicks in the list. A link nobody pressed shows 0.
- Links no longer on your page is the last row, when there is one: clicks in the period on Link buttons that are no longer on your published page, because you removed or hid them since, and any older click that cannot be matched to one link. With it, the rows add up to the Link clicks figure.
- A link's clicks follow the button, not its words. Renaming a link keeps its clicks with it.
- Only published links are listed. A Link block still waiting in your draft appears once you publish.
- With no clicks in the period, the card shows only its heading.
Where visitors came from
The Where visitors came from card lists the sources of the period's visitors, most first, each with how many visitors came from it and a bar showing its share of the Visitors figure. The top 8 are named, and the rest are added together as Other.
Each visitor counts once a day, under where they came from on their first visit that day, so the list adds up to the Visitors figure.
A source is named in this order:
- A word of your own, when the address the visitor opened carried one. See Naming a source yourself.
- The website they came from. These are shown by name: Instagram,
Facebook, X, LinkedIn, Threads, Bluesky, TikTok, Reddit, YouTube, Vimeo,
Letterboxd, IMDb, FilmFreeway, Linktree, Google, Bing and DuckDuckGo. Any
other website shows as its address without
www., such asharbourshorts.org. - Direct or app, when there is nothing to go on: the address was typed in or opened from a bookmark, the visitor came from an app or email program that does not say where a link was opened, or they came from FilmScorecard itself.
Only the website's name is kept, never the page or the link the visitor came from.
Naming a source yourself
Add ?ref= and a word of your own to your page's address when you share it,
and visitors who open that link are counted under that word:
https://filmscorecard.com/p/salt-flats?ref=newsletter
The page opens as usual. In Stats, those visitors show as newsletter.
- The word is letters, digits, dots, hyphens and underscores, up to 40
characters. Capitals are ignored:
?ref=Newslettershows as newsletter. A word with anything else in it, such as a space, is ignored, and the visitor is counted by the website they came from. - Your word beats the website. A
?ref=newsletterlink posted on Instagram counts as newsletter, not Instagram. - A word that names a source above shows that name:
?ref=instagramshows as Instagram, and?ref=linktr.eeas Linktree. ?utm_source=works the same way, for links made by tools that add it. When an address has both, the one that comes first counts.
How visitors are counted
No cookie, and nothing is put on the visitor's device. To count each visitor once a day, the page combines the visitor's IP address and browser with a random value that is replaced every day, and keeps only the scrambled result, for that day only. No IP address is stored.
It is a close count, not an exact one. One person on a phone and on a laptop counts as two visitors, and two people sharing a network with the same browser can count as one.
What is not counted
- You, while you are signed in: your visits to your public address, View as visitor and the Page tab's preview.
- FilmScorecard's own staff, while signed in.
- Festival people, while signed in: anybody who is a member, staff or judge of an organization holding one of this project's festival entries. Signed out, they are counted like anybody else.
- Anything while the page is not public, or while it is taken down.
Search engines and other automated visitors that open a page the way a browser does are counted like anybody else.
Before you publish
Until your page has been published once, the tab reads "Your page is not published yet. Stats start when you publish it." with Go to Page. See Making your page public.
If the tab does not load
The tab reads Something went wrong — "This tab didn't load." — with Try again. The rest of the project works as usual; press Try again, or come back to the tab later.
What Stats does not do yet
- No day-by-day view. Each figure is one total for the period.
- Three periods only: no dates of your own.
- Nothing about who visited: no names, places or devices.
- No count of social links, Tickets, Read the review or places to watch.
- No download of the figures.
Related guides
- Creator Pro: getting Pro for a project, the plan line, billing and what happens when Pro ends.
- Messages: the messages behind the Messages figure.
- The public film page: what your page counts, and who sees it.
- Your projects: the Overview's Page card and its last 30 days.